Sarah Henson
Email Strategist for Ecommerce

I help e-commerce business owners like you, create emails that sell more products — without compromising your integrity.

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Hi I’m Sarah!

For years I struggled as a poor actress — bartending and waitressing while jumping from gig to gig. That is, until I’d had enough of the cut throat industry and left with a dramatic exit stage left.

But today as an e-commerce copywriter, I still use my acting training to identify prospects core motivations, tap into their emotions, and 'nail' the voice of the experts I represent in the copy - just as I did with the characters I played (who knew the years of struggling as an actress would pay off like this?).

Now I help online store-owners like you, sell more without ever compromising your authenticity or integrity.


I’m here to help you move your clients and customers to action with a little science of persuasion and a dose of the “Method Actor Approach”


It’s time to create the impact your company is meant to make


You started your business for a greater good, and you have a mission to change the world by improving people’s lives — whether that’s through:

…helping them live healthier, 

…to enhance their physical or mental wellbeing, 

…or to be more conscious of their impact in this world through their choices.

BUT it can be difficult to convey that to the people that matter (hint: your customers ‘in-waiting’)


By using my ‘Method Actors Approach’ your products will be selling on autopilot and your customers will be raving about you to everyone they know!


Expert Conversion Coaching with emails that guide your customers on a journey through your brand and the transformation awaiting them when they purchase.

 When you work with me, you get…

  • Emails that build know, like and trust on autopilot so you have a stream of clients and customers waiting to buy.

  • Sales copy that communicates the benefits of what you have to offer without selling your soul to the ‘internet marketing devil’.

  • An attention to detail with someone you can trust to work to deadlines without the fear of your copywriter going AWOL.

  • On point copy that reads your potential clients minds and gets them clicking the button to buy your products.

  • A savvy and organised copywriter who is always one step ahead, suggesting solutions to problems not yet encountered and always keeping the customer journey and experience front & centre, so you don’t have to micro-manage every step.



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Why me?

I’ve written email Campaigns that have:

  • Produced over 50% click through rate and more than 76% open rate for a new subscriber campaign.

  • Increased full list CTR by 10% — within just 3 months.

  • Sold $315,819.96 of product from one month of broadcast emails.

  • Generated $29,901.53 from a single send.


  • I’m a certified in Email Marketing, E-commerce Marketing, Customer Acquisition and Direct Response Copywriting.

  • I’ve been personally coached by one of the top copywriters in direct response marketing — John Carlton, through his Simple Writing System.

  • I’m an alumni of Abbey Woodcock’s Codex Persona workshop, which means I’ll learn your voice inside out — this paired with my acting experience means I “become” you when I write.

  • And to top it off, I’m also a tech and systems geek (no online platform intimidates me!) so your brand new emails are strategically planned for your unique set-up.

    I’ve been featured on:


Work with someone who believes in your mission!

If you want emails that sell more of your products, using the power of true connection (and without icky sales tactics, so you keep your integrity intact)

then see how I can help you by clicking the button below!


Want to know more about me?


A few random things…

  • I believe in Universal Kindness — towards all living beings and to mother nature.  I follow a plant-based diet, I embrace natural products, natural ways of living and I try my best to minimise my waste to ensure a future for our planet. This is why I’m so passionate about the natural health and wellness industry. I see the possibilities in healing and helping people whilst also minimising our impact on our environment. If my words can contribute to this social movement then I know I’m making a difference. 

  • I’m also a trained Breastfeeding Peer Supporter and raise my kids in a ‘natural-mamma’ kind of way — cloth nappies, baby wearing, baby led weaning — although they’re way past that stage now, I continue to nurture them with a similar philosophy!

  • I once worked as a croupier and I love a game of Texas Hold’Em Poker - but beware I am highly competitive!

  • I am a self-certified movie geek (a sci-fi and fantasy are my home).  I’ve quite happily gone to the flicks by myself to sit and watch several films back-to-back. Of course this was before I had kids and actually had SPARE time!.

  • I backpacked around the world solo for six months just before I turned 30. I visited India, Vietnam, Cambodia, Thailand, Malaysia, Australia, New Zealand, Cook Islands and the States. Can you guess which was my favourite place?

  • I love Lego - perhaps even more than my kids!

  • In my spare time I like to pole dance - check my Instagram for the rare update of the new moves I make
    (and yes, my legs really are that long).