WTF is a Funnel??

WTF is a Funnel??

Funnels seem to be the ‘tactic du jour’ right now. Everyone keeps saying ‘how’s your funnel performing’ or if you’ve not got one... ‘you’ve got to set up a funnel’

Well first I’m gonna break down wtf a funnel is and then we’ll figure out if you need one (you may in fact be surprised you already have one).

Read More
Sarah Henson
Tools To Write Better Copy

Always be learning.

That should be my motto, because I love to learn, even when I know I should be focused on getting work done. But I forgive myself because I know it all supports my work in the end.

And what I learn improves my writing.  I don’t necessarily set out to learn how to improve my writing, it just happens through what I do.

It all comes together to make my writing better.

Yet, there are some tools that I use regularly to check my writing. Almost as a touch stone or benchmark so I know I’m hitting the right points.

Here are my top 3 tools for analyzing and improving my writing…

Read More
Sarah Henson
What Is The Importance Of Copywriting? What Other Factors Are Involved?

If you’ve been online a while, you may have heard that copy is the most important aspect to any part of your marketing.  

After all, copy is the foundation for video sales letters, social media advertisements, pillar content, educational content, sales pages, websites, emails and more.

It’s the words that tell a story, that evoke emotion, that compel action taking, that create desire and persuade a reader that this ‘thing’ is the solution to their problems.  

So, yeah, as Joe Schrieffer of Agora Financial says… “Copy is the fuel to the fire of all sales”

But it’s remiss of us to think that the responsibility of the sale rests solely on the shoulders of the copy written for a specific campaign.

There are two other factors involved in any transactions which must be taken into consideration and those are…

Read More
Sarah Henson
5 Insights From Being The Dumbest Person In The Room

Last week I attended the TCC IRL event in Brooklyn New York.

Two days in an incredible venue (how hip is the Williamsburg hotel?? See pics below) listening to 20 speakers give you everything you need to skyrocket your freelance career.

Yes there was a lot about how to write better copy and build a copywriting business but I would bet my house (well, my future house) that any entrepreneur or business owner would walk away with actionable information to up-level heir game.

So here are my 5 insights from the event:

(These ideas might not actually be what the speakers talked about BUT this is what landed with me, from my very own perspective 😉)

Read More
Sarah Henson
The Four Types of Emails You Should Be Using In Your Business

If you thought email marketing was about consistently emailing your list, you’re right!  But there’s so much more involved in the strategy behind your emails than just showing up in your reader’s inboxes on the regular.

In this article I want to break down the types of emails you can send to your subscribers so you have a better idea of how you can fit these into your strategy and build a valuable relationship with your subscribers.  

Read More
Sarah Henson
The Top 5 Tools I Use For My Copywriting Business

I’m a bit of a tech geek at heart so no tools or platforms intimidate me (okay, maybe Infusionsoft/Keap does but don’t tell anyone!).  When I first started out in online business many moons ago I signed up for all the gadgets and gizmos (LeadPages anyone?), to then only realise I didn’t really need as much as I thought.

Now I’ve a streamlined my business and have minimal outlay for recurring services.  I take advantage of as many free platforms as I can, but the ones I do pay for are worth every penny…

Read More
Sarah Henson
Don't Tell Me, Show Me!

Back in the days when I was training to be an actor, I feared one of my teachers.  His name was Ron Williams and he had a reputation for putting us young actors through the mill during mock auditions, script reads and rehearsals.
He was known for asking tough questions about character motivations and emotion portrayal which left most of us stumbling over our words to explain what the character was experiencing in that moment, to which he replied…

Read More
Sarah Henson
How To Organise Your GDrive

One thing I’m happy to admit is that I’m an organisation freak! I love knowing where to find everything when I need it and this is especially true of my work documents. Google Drive has now become the place where I save everything and organising the files has become essential to make sure my time is spent wisely when working on projects for clients. Here’s my quick tutorial of how to organise your GDrive and how to save shared docs from others (so they don’t disappear into the abyss!).

Read More
Sarah Henson
How To Stand Out In A Crowded Market

If you hadn’t realised by now, copy is pretty much the backbone to any business.  And when I say business, I don’t mean something that’s a just hobby disguised as a business but something that actually generates revenue.
But in this new age of internet marketing, where most businesses are now online and are competing for customers and clients, how can you stand out from the crowd?

Read More
Sarah Henson
What's My Motivation

When I was studying acting at drama school, we used to joke about ‘What’s my motivation’... fawning and pretending that we just couldn’t do our role unless we knew what our motivation was. But it’s no joke.  Character motivation was the key to getting under the skin of the roles we played so that we could embody the character to perfection.  And it’s the same when talking to your prospects…

Read More
Sarah Henson
How To Add A ConvertKit Signup Form To Squarespace

Today I’m going to show you how to add a ConvertKit sign up form to your Squarespace website!

It’s not just as simple as grabbing your code and embedding it in your site!  Well, actually it is, but if you want to do it right, there are quite a few steps you NEED to consider so that your customer journey through the process is smooth as silk and each step is ‘on brand’ for you…

Read More
Sarah Henson
Anatomy Of An Email

I don't believe templates should be a plug and play affair, because it's too difficult to convey authenticity when you're only changing the occasional word to fit your scenario.

However I do think templates are great to get your started with a framework - they are the parameters in which your creativity can go wild without running away with you.  

That is why this article is a framework to let yourself loose on - especially when you find it difficult to compose an email in the right order.

Read More
Sarah Henson
The One Thing Every Piece of Copy Needs

The One Thing Every Piece Of Copy Needs. In today’s video I'm going to share an easy copywriting tip that will make sure that every piece of copy you write fits into your overall business strategy.

You'll find out the one thing you need for every page, email, script or ad (and it's not what you think!).

Read More
Sarah Henson
How to Create a Landing Page in Google Docs

When you’re starting out in business - it can be overwhelming with all the things you need to set up. Plus bootstrapping might have to be your thing until you start making revenue.  Whatever the case one of the things you might think you need is ‘ I need a website’….

Read More
Sarah Henson
The Only Two Things You Need For Your Opt-In

This article is to help you find the best solution to offer a free opt-in to your audience.  I will be covering the basics and offering suggestions for optimising the customer journey. There are really only two systems you need, to offer a successful Opt-in - A landing page and an email provider…

Read More
Sarah Henson