Not sure what metrics or data you should be tracking to make sure your email strategy is on point and relevant to your readers? Find out what data points you should have your eye on and how to keep it all recorded efficiently in this post.

Re-engagement campaigns sound confusing but they’re not at all. If you’re using email marketing then you should have a re-engagement sequence set up too. Why? I’ll reveal all in this post.

Once you set up your website, you may wonder how to use your gmail account to receive emails from your domain name. You can set up a GSuite account or use the method I show you in this tutorial.

Struggling for ideas of what to put in your newsletters for your ecommerce business? Here are 15 ideas plus a method to turn them into a year's worth of content, so you can have a consistent email schedule.

Email marketing is the dog's long johns :) You know this, so why aren’t you leveraging the power of email to skyrocket your sales? Let’s set you up with a consistent email schedule so there’s no excuse to not email your readers so you can make sales in your sleep. But how do you do this? Read on.

There’s nothing like cleaning house and your email list deserves this special treatment too – especially since it’s so valuable an asset to your business. So let’s find out how to clean your email list to keep it healthy and bringing in the money for your business.

There’s a lot of talk online about don’t be afraid of people unsubscribing from your email list, which is true, but what should you do if you get LOTS of unsubscribes? The answer is... do this audit first.

If you’re disappointed with your email open rate, there’s one easy thing you can do to get up to 50% more opens. Anyone can implement this method– even with a tiny list! Find out what you need to do to increase your email open rates by 50%.

If you’re running an ecommerce store you may wonder how to capture your potential customer’s email address if they haven’t yet bought. In this post you’ll find my list of 12 email opt-in ideas for ecommerce to help you get your website visitors on your list before they even buy.

GDPR may seem like a minefield when it comes to sending emails. But there are just two simple steps involved 1. Get your subscribers consent, and 2. Use that data properly. Find out how to do both these things in this tutorial to learn how to set up your ConvertKit account for GDPR compliance.

How’s your open rate? Want to know two simple things you can change in your emails that will impact your open rate? And no – neither one is the subject line (although that does help!). Find out these 2 simple things you can do to improve your email open rate here.

Want to make sure your emails are GDPR compliant? In this post you’ll find out what you need to know about GDPR for emails and your marketing strategy. Believe me, it’s not as scary as it sounds!

In this post I show you behind the scenes as I write a new welcome sequence. I keep it as simple as possible and you learn the reasons why I write what I write. Let’s dive in!

Not sure whether you should keep your email subscribers in your welcome sequence before sending them your regular broadcast emails? Here’s what you need to know to help you make that decision.

If you ever hesitate on pressing the send button, then you’ll want to check your email is ready first. Here are three worst email mistakes you’ll want to avoid before you hit send.

If you’re new to email marketing you might be wondering what a broadcast email is and what makes it different from an automation email or autoresponder. You’ll find out in this post!

Squarespace directly integrates with mailchimp, so you don't have to embed a sign up box or use Zapier. Mailchimp isn’t my favourite ESP (and I’ll tell you why) but this guide will show you how to connect the tech and get your lead magnet delivered.

If you’ve been wracking your brain on how to get people to sign up to your list and also deliver your lead magnet to your subscribers using Mailerlite then this guide is for you.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.

Heard that you need to segment your email list but have no idea what this means or how to do it? Come on in to learn the basics of how you can easily segment your subscribers to get better results from your emails.