Clear. Simple. Effective.
WORDS AND WEBSITES THAT ARE…
Your website is your storefront and your words invite the right people in. I build both to signal one thing: you're exactly who they're looking for.
The result? A website you're proud of, the confidence to show the world what you do, with clients saying yes please to what you offer.
Copywriter or web designer… who do you really need?
Trick question. You need both, and that's where I come in: a unicorn who handles the words and the website together.
Here’s my philosophy on what makes copy and design work well, every time.
Clear beats clever.
Simple beats complex.
It looks a little something like this:
Copy and design that sound and feel like you
Clear messaging for what you do, and who it's for
A journey your ideal person can follow to get exactly what they need
Nothing complicated. Every decision behind each step of the build is deliberate – so your website does what it's meant to do; convert customers, establish authority, fill your booking calendar… we figure this part out together.
I see so many business owners hesitate – waiting for the perfect website, the perfect words, the perfect moment to launch. And while they wait, so does the business.
What if instead, everything you do was distilled into a website you love? One you're proud to share. One that does the job of guiding the right people to you.
Fast. Efficient. Effective.
That's what I do for you with my Words and Website package.
What you get:
WEBSITE
Home and Contact pages built to guide visitors straight to what they need and what you want them to do next.
3 additional pages of your choice – About, Services, Offers, or a Collection/Portfolio page.
Built & styled in Squarespace to reflect your brand, published live when you’re ready.
WORDS
Conversion copywriting written to connect with your reader and move them to act, not just admire the page.
Direct, to-the-point copy – no jargon, no waffle, just words that do the work.
Up to 500 words per page. Additional copy priced accordingly.
CONNECTIONS
Google Workspace set up with professional email. Includes all the apps you need to run your business – calendar, drive, meetings and more.
Google Search Console set up and connected to your site.
Google Analytics set up for advanced tracking, testing and measuring.
"I’d been thinking about going freelance for a while, but it wasn't until I saw the website Sarah built that it finally felt real. Sarah took everything I do and turned it into an authentic, professional website that truly sounds like me. She beautifully captured how I work and what I offer. Seeing my business come to life online gave me the confidence to finally launch my freelance career. I couldn’t be prouder to share it."
– Julie Cure, Charity Finance Specialist
My process:
My process is tried and tested. It enables me to be efficient and effective for my clients, building and publishing your website on a clear timeline. When we agree to work together this is the process we follow.
1 – Say hello
We hop on a call to see if we're a good fit and get clear on what you want your website to do for you. If it's a yes from both sides, you're in – I'll send over the deposit invoice and a quick-start guide covering everything I need from you (images, references, the lot).
2 – I get to work
Once your deposit and assets are in, we book a strategy call to talk your business and how we're going to position you. Then I get to work. Partway through, I'll check in with you to sign off on colours, fonts and imagery before I go any further – no surprises at the big reveal.
3 – Reveal and go live
You'll get two days to look over everything and send feedback. I'll make the edits, you settle the final 50%, and then it's over to you – we hit publish whenever you're ready.
Investment
£2,950
Approx. $3,950 USD
You’re in the right place if you want words that connect, a website that matches your personality, and the tech set up properly behind the scenes. No juggling freelancers, no re-explaining your business five times over, no gaps where things fall through the cracks. I’m your unicorn for the time we work together – which means you can breathe a sigh of relief knowing it’s all handled by someone you can trust.
Please note: price does not include your website hosting, Google Workspace subscription or domain name purchase.
Add ons…
Opt-in
£500
An opt-in set up and connected in your email service provider (ESP), with a form embedded in up to 3 places on your site, so you can collect email addresses. Includes an automated confirmation email so new subscribers know they're in. Option to add a PDF freebie at additional cost.
Emails
from £750
Welcome sequence, post-purchase flow, upsell series – whatever the moment calls for, you get emails that work on autopilot. Includes up to 5 emails, written to sound like you and implemented to start delivering on your choice of trigger. Need more? Additional emails are £150 each.
Custom
price on request
ESP set-up, funnel building, email strategy, launch planning, targeted promotions – if it's part of running your online business, chances are I can help with it. This is for the projects that don't fit neatly into a package. Tell me what you need and I'll put together a plan (and a price) to match.
Platforms
I’m a dab-hand with tech, here are just some of the platforms I’ve worked on for clients.
Kartra
·
Squarespace
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Kit
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Kajabi
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Active Campaign
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Klaviyo
·
Shopify
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Click Funnels
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Go Highlevel
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Mailerlite
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Thinkific
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Flow Desk
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Lead Pages
·
Circle
·
ShowIt
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Kartra · Squarespace · Kit · Kajabi · Active Campaign · Klaviyo · Shopify · Click Funnels · Go Highlevel · Mailerlite · Thinkific · Flow Desk · Lead Pages · Circle · ShowIt ·
"I'd been putting off promoting my classes for months because I had nowhere to send people. Sarah had my website up and running so fast I couldn't believe it – I can now promote and fill my classes. I’m honestly blown away by how quick and painless it was."
– Sally Higgins, Fitness Instructor
This is for you if:
Clear, simple and effective is what you’re looking for, at a price point that doesn’t leave you bankrupt.
You know your business is continuing to evolve, so a £20,000 investment in website and copy is not a good use of your hard-earned pennies right now.
You need an experienced unicorn, who can pull it ALL together for you - no multiple contractors or project managers needed.
You physically recoil every time you read copy that is trying so hard it’s doing word-gymnastics all the way to the poolside whilst sipping on a marg (← case in point).
Long, fancy designed web pages make you think “that’s nice and pretty but what’s the point?” as your RSI flares up from the continuous track-pad scrolling.
If you’re nodding your head as you read this, you are my person and I think we can create something great together – I’m talking a website with words that truly reflects you and your business, and gets YOUR person saying yes please to what you offer.
Disclaimer regarding my thoughts on copy and design:
Look , I think personality-driven copy is what you should be aiming for but adding fancy adjectives just for the sake of it, or because it sounds cool, is not what converts. The same goes for design. I love me some high-end branded site that delves deep into your soul and lays everything bare… but when you’re evolving and not even sure how you want to position yourself, you need something that gets you started, puts you on the map, whilst leaving room in the budget for all the other business expenses you didn’t realise were lurking round the corner.
Say hello to Words and Websites by moi, Sarah.
It’s the only way to roll when you want the whole package, simply done – let’s get you started today!
Alternative Options:
Not ready for the full Words and Website package?
Good news – you don't need the whole package to get online. There are two other options available. Take the blue pill, and you get a simple site, done fast. Take the red pill, and I build a home for the words you've already written. No wrong choice – just a solution for your situation.
Quick & Done
Need a one-page website, clear and simple, within a day? I got you!
Message me for pricing options.
Your Own Words
Got your own copy ready to go, and just need a site for it to call home?
Get in touch to chat numbers.