Caroline Sims – Botanycl
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Welcome to episode 8 as we listen in to Caroline Sims journey to launching Botanycl, a supplement company whose signature product Skin Clear Elixr is revolutionising women's lives around problematic skin.
From just solving her own skin issues, to launching a brand that has been wildly successful, Caroline shares:
The psychological toll her skin outbreaks took on her life, so much so that she cancelled many events and social occasions just so she could hide away indoors.
How her struggles with childhood migraines meant she couldn’t take the usual remedy of the combined hormonal pill, but then led her to find her own natural solution.
Her dally with risk and caution, each taking the front seat at times, and how she finally took the plunge to put the cogs into motion to create a business around something she thought was just a home remedy.
How her Psychology background and training, as well as her previous career with the NHS, equipped her with the skills to fully support her customers going through the same worries and anxieties she once had about her problem skin.
The biggest challenge Caroline faced as she stepped into the role of CEO and how she had to learn to trust her own instincts as she took each step towards launching her business.
The false sense of security she felt after her first two products were a huge success to then encounter the obstacles to bring her third (controversial) product to market.
Caroline reveals her ambitious plans for her signature product Skin Clear Elixir and why she is doubling down on this product after her struggles with marketing her third product launch.
Her warning on selecting your manufacturer and the steps she takes to ensure only quality ingredients go into her products, including the exhaustive independent lab tests she undertakes for safety and health.
The truth about how long it took to get the nutrient profile right for her signature product, even and what advice she’d give to someone just starting out with their idea.
SHOW NOTES
About Caroline Sims
Founder of Botanycl, a 100% plant-based supplement brand founded based on her own experience with skin problems. None of the harsh chemical treatments worked for her, and she discovered that tackling the problem from within, using nature's own remedies is the way forward.
Website: https://botanycl.co.uk/
Instagram: https://www.instagram.com/botanycl/
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