Charlotte Henshaw & Callum Parsons – Fire & Flow Coffee
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Today on the podcast we have Charlotte Henshaw and Callum Parsons, two of the co-founders of Fire and Flow Coffee.
I was curious to find out about their mission for ethical coffee sourcing and how they support their customers in business. We also talk about their passion for coffee and tea, it’s evident that Callum knows a thing or two about coffee, and how they all came together to bring Fire and Flow to life (including Charlotte’s partner, Phil).
Tune in to discover:
How Callum’s long list of accolades in the world of coffee plus his close network helped bring Fire and Flow to life.
What it means to be Ethically Sourced when it comes to dealing with coffee farmers and the difference between commodity, fairtrade and speciality grade coffee
How the scoring system works when it comes to coffee grounds and how Callum might pioneer the first wave of “vintages” like you would with wine.
Hear Callum’s passion for creating the perfect blend which includes the curious “extraction window” to honor everyone in the chain of coffee supply and bring about the best blend.
The challenges they’ve faced with packaging to make sure their ethos of sustainability was present throughout their process to the final product.
Charlotte's advice on getting your name out there that will ensure organic growth and find out which platform has been the best for them for organic growth.
Their approach to email marketing and what they’re harnessing to communicate their message and passion about their story.
How and why the whole Fire + Flow team went Vegan plus the science behind why plant based milks separate with a great tip to stop this happening.
The story behind their name and how they followed the “divide and conquer” approach to launching their business.
SHOW NOTES
About Charlotte Henshaw - Co-Founder, Fire & Flow
Charlotte has always had a passion for marketing and design, spending years working as EMEA Marketing Manager for a technology firm, and consequently US Marketing Manager, when she relocated to Boston. Whilst living in Boston, Charlotte began to learn more about the quality, sourcing and processing of tea and coffee, and fell in love with the coffee shop culture.
After returning to the UK, Charlotte decided to follow her passion and pivot into the food and drink industry. Charlotte’s focus is now on developing awesome food and drink brands that are centered around creating memorable experiences and making people happy!
On Sunday mornings you’ll most likely find Charlotte cuddled up on the sofa with her cavapoo Oscar, sipping on a white peony tea.
About Callum Parsons – Co-Founder, Fire & Flow
A self-proclaimed wine connoisseur and award-winning coffee enthusiast, Callum has consulted on hundreds of coffee shops, hotels, restaurants and food service groups to help them create a leading speciality coffee experience.
Along with supporting partners, Callum has competed in the UK Barista Championships 4 times, winning 3 heats and becoming a 2 x finalist. Callum sits on the South West Coffee Guide committee, has appeared on BBC radio speaking about coffee and happiness and was featured in Caffeine Magazines ‘30 under 30 to watch in the coffee industry’.
On Sunday mornings you’ll most likely find Callum recovering from one to many wines the evening before, sipping on a black coffee made in his trusty cafetiere.
Website: https://www.fireandflowcoffee.co.uk/
Instagram: @fireandflowcoffee
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