Paula Quazi – smol
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The Business of Universal Kindness Podcast
Episode 6
Not only have they cut out the middle man to bring laundry and dishwasher tablets directly to consumers (through the letterbox) but smol have also embraced kindness to bring eco-friendly detergents that do their job well and are kind to the planet – this includes chemical content and packaging too.
Listen in as we explore the journey of Paula, and her business partner Nick, to create a brand that has been wildly successful since its launch even though they started with just the two of them doing everything. You’ll also discover:
Paula’s thoughts on why the current pandemic has created an increase in demand for their products and what has been the most difficult element to control.
How Paul and Nick met and the question that drove them to spend 2 years perfecting a formula that challenges the leading brands in their category of detergents.
What it took to get their business launched and why they did nearly everything themselves, even up to six weeks after they launched and they were inundated with orders.
The surprising myth about bubbles during your wash cycle that will have you rethinking the laundry products you use.
Their Eureka moment that meant they had a viable product that proved their hard work was worthwhile.
The two-pronged approach they took when launching to make sure they hit the sweet spot for consumers to ensure their success.
The challenging constraints they had to work with to produce their first iteration of packaging and how long it took to develop their new revolutionary, more eco-friendly packs that are awaiting a patent.
How long it took to reach their annual revenue target, which they set as a benchmark as a means to prove their business would succeed.
The truth about their name, smol, and why they believe that the choices we make can have a big impact in the world.
SHOW NOTES:
About Paula Quazi
Paula is the co-founder of smol, one of the fastest growing DNVB’s (Digitally Native Vertical Brand) in the UK. smol delivers super effective yet eco-friendly homecare products through the letterbox via a customer bespoke subscription service. Paula has a passion for environmental and social change through purposeful businesses.
Website: https://smolproducts.com/
Instagram: https://www.instagram.com/smolproducts/
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