Valentina Milanova – Daye
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The Business of Universal Kindness Podcast
Episode 5
Ever since she went through puberty at an early age Valentina has wanted to help more women and girls understand their cycles and make information more accessible, without the hush-hush taboo around periods. Find out how Valentina has managed to go from just an idea, to raising over $5.5M in funding to bring her business to life, and provide period care and information made to fit you.
Why, at 9 years old, Valentina convinced herself she had breast cancer and the awkward conversation she had with her father plus the visit to hospital that planted the seed for Daye.
Her clever (and often frowned upon) LinkedIn strategy that finally convinced investors to get on board with her business.
The hard truth about how long it takes to perfect a product, so that it checks all the boxes for your mission.
The controversial material used for Daye’s cramp-fighting tampons and what other “upgrades” they use to revolutionize the essential product that women use every month.
The personality traits that got her to where she is today, but also what else she needed to bring to the table to be the CEO and lead a board of investors.
Who are the “Daye Breakers”? Learn what role they play in the company to make sure Daye are providing the user experience possible.
Why Daye had to create an in-house ordering system that meant they could respond to their customers highest needs when it comes to their cycle lengths.
Valentina’s perspective on the male dominated side of investment and how she has to battle the “aggressive woman” stereotype to keep pushing the mission of Daye.
Her two pieces of advice for anyone starting out in ecommerce with a brand that is eco-friendly – you may find this hard to hear if you’re desperate to get your idea launched yesterday!
SHOW NOTES:
About Valentina Milanova
Valentina is CEO & Founder of Daye. Her business is an information platform and ecommerce venture positioned to help women and girls understand their cycles better and provide period care made to fit you. From their “Vitals” information articles to their choice of tampons (with upgrades never seen before) they are revolutionising the industry.
Vitals: https://yourdaye.com/
Store: https://ecommerce.yourdaye.com/
Instagram: https://www.instagram.com/meetdaye/
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