Marcus Hill & Nick Torday – Bower Collective
Disclaimer: This post may contain affiliate links to products or services that I recommend. I may receive a commission should you sign up through my link (but at no additional cost to you). I only suggest products and services that I wholeheartedly support and believe in and have either used myself or have used on behalf of a private client.
Welcome to Episode 11 where I get to talk with Marcus and Nick from the Bower Collective.
Like the Bower Bird famous for recycling brightly coloured plastic scraps to decorate its nest, they are a refill and replenishment ecommerce store providing the conscious consumer with all their non-food household needs.
Tune in to hear:
The interesting childhood dreams both Nick and Marcus had, plus how and if they’ve impacted their careers.
How the idea of Bower Collective first came to be after hours of research and development, including the business models that they discarded along the way.
Their interesting perspective on consumer responsibility that may have you rethinking the blame you attribute to corporations when seeing the “waste mountains” around the world.
What Bower Collective actually provides with their refill and replenish business model they have curated and why this is the key to sustainability and a custom service.
What it took for Nick and Marcus to get brands on board with their mission and how the “Bower Standard” guides their collaborations with partners.
How they leveraged customer feedback to launch their own brand and the importance of “co-creation” for testing the market.
Nick and Marcus’ thoughts on the trends of eco-friendly and sustainable living that are giving momentum and insight for the conscious consumer.
How we are not regressing but reigniting a way of living that was dominant pre-1950 and their thoughts on whether it will take another 70 years to reverse the damage we’ve done to the planet with our “disposable” attitudes.
Their passion for community and how they have harnessed this in their email marketing to engage with their audience and customers.
SHOW NOTES
About Marcus Hill
Marcus founded London Bio-Packaging, which he grew to be the UK's leading provider of biodegradable food packaging.
About Nick Torday
Nick's background is in digital and technology and he ran a consultancy that worked with some of the world's biggest NGOs like the UN, WWF and Greenpeace.
Website: https://bowercollective.com/
Instagram: @bowercollective
MENTIONS