When you’re writing copy, you want it to emotionally appeal to your reader and make them FEEL something. There’s a little trick that I learned from when I was an actor about how to make your copy more powerful. It’s a little thing called... Don’t tell me, show me.

In a sea of “sameness” online, how do you make your brand stand out? There are multiple ways to do this, but there’s one thing you can do that will gain trust with your readers and it’s a trick I learned from my Mesiner acting training. It’s all about the TRUTH of what you’re saying and it will help you stand out in a crowded market.

If you want to write copy that motivates customers to buy then make the most of your Netflix binge-watch and learn this acting trick that will help you write more persuasive copy. I reveal this clever acting technique in this post to help you become a better copywriter for your online business.

When you’re writing your copy, you might think that the one thing you need to remember is a CTA, but I’d like to suggest that there’s one thing that every piece of copy needs to make it effective (and it’s not a CTA, even though you should have that too!). Find out what you should include in your copy here.

When you’re running an ecommerce business you may not think your brand has a voice, but this is one of the key elements that can attract customers who love your products. In this post you’ll find out 6 simple steps for curating or creating a brand voice.